CRM Automation Manager H/F

Welcome to the #1 home exchange community in the world

At HomeExchange, we envision a new mode of travel: through home exchanges.

Our company runs today the world’s largest home exchange community, with 200k members in 145 countries. Thanks to an innovative system, the platform offers a flexible and secure service, so that the members live an authentic experience based on trust and hospitality. Our way of life is shared by the worldwide HomeExchange community. It is in keeping this vision that we take on new initiatives every day to design unforgettable experiences for our members.

We find that respect, freedom, and kindness go hand-in-hand with ambition, innovation, and confidence. If you see yourself also manifesting these notions, searching for authentic experiences and exhibiting a concern about the preservation of our planet we invite you to join us. Let's build the future of travel together!

Marketing automation is key in our growth strategy as it is the only way to send the appropriate message at the right timing to a specific user. Directly reporting to the Head of CRM within our Marketing team you will be responsible for CRM tools, data quality & automation campaigns for all the countries, in close collaboration with 2 other team members. Understanding user behaviour & needs, identifying holes in our user lifecycle and filling them with the most appropriate communication content & channel to increase conversion & renewal will be your daily job.

Your responsibilities:

Datamodel & tools

- Be one of our CRM tools expert : Iterable for email & push notifications & banners, CM.com for SMS
- Implement new  channels identified as good opportunities for HE (such as push web)
- Own the CRM data model & coordinate any changes needed
- Follow up on all relative bug resolutions
- Work closely with the data team to ensure data quality & documentation update

Campaigns

- Coordinate existing campaign optimization & run constant AB tests
- Build new automation campaigns (content, integration, targeting, flow set up) based on business opportunities analysis
- Build a strong mobile strategy to increase mobile traffic & conversions including push app, push web, SMS campaigns
- Lead relative projects such as implement a preference center or sponsorship program revamp : identifying key people you want to involve in the project, analysis of the current situation, define issues we want to solve & objectives, build action plan & deliver it

Reporting

- Build reports to monitor closely sendings & campaign performances
- Analyze, share learnings & recommendations
- Develop a reliable control group methodology to measure incremental revenue

- At least 4 years of experience in managing CRM database & multichannel automation campaigns
- A true appetence for data flows and complexity
- HTML and SQL skills are a plus
- Strong analytical skills and familiar with AB test methodology
- Very good French and English communication skills, both verbal & written
- Real problem solver
- Ambitious & result oriented : committed, proactive, you like to see impacts of your actions
- Autonomous but also a great team player
- Data driven : you don’t do because you feel it but because you have observed and analyzed
- Good coordination skills
- Want to take part in an entrepreneurial project with a positive impact

HomeExchange and its team oppose any form of discrimination; we are committed to promoting diversity and inclusion, by cultivating a respectful and welcoming work environment, where everyone can find their place, express their talents and build their professional career. Each application will be studied carefully; Don't hesitate, apply!

Benefits:

Full-time position
Company social events
Flexible WFH policy
Free Membership to our travel network

Please send us:
CV
Cover Letter