Description
As an integral part of our central marketing organization, The Market Intelligence Manager will play a pivotal role in providing strategic insights and actionable recommendations to drive business growth and competitiveness.
Your missions
Data collection & Market research & Analysis:
- Gather, organize, and analyze market data (via SKAN, IHS, Frost & Sullivan) using various research methods, ensuring accuracy and relevance of the information.
- Conduct market research and analysis to identify emerging trends, impacting regulations and the competitive landscape, to allow identification of potential business opportunities. Market research includes general (ex: sustainability, mobility) or dedicated initiatives (ex: dedicated product line), including surveys, focus groups, and customer interviews, to gather direct feedback and validate market assumptions.
- Monitor and track the activities of key competitors, analyzing their offerings, and market positioning. Profiling relevant competitor, based on public available information and technology benchmark, identify areas competitive advantage.
- Provide support in the development of marketing strategies and product management.
- Create reports, presentations, and dashboards that convey complex market insights in a clear and concise manner to various stakeholders.
Business analysis:
- Data collection: Analyze company data (sales, volumes, projects, etc.) to identify trends and opportunities.
- Forecasting: use the collected data to develop sales, growth and profitability forecasts for the company.
- Risk assessment: assess the risks associated with achieving the company's objectives and proposes strategies to mitigate them.
- Performance evaluation: monitor company performance and evaluates variances from forecasts by identifying the reasons for the variances and proposing corrective actions.
Animation of the network & Tools
- Collaborate with cross-functional international teams to identify and answer key business questions, providing valuable insights to support decision – making processes.
- Animate internal teams to ensure sharing market insights.
Informations complémentaires
