CDI - Senior Marketing Analyst - SBS - Paris

SBS is a global financial technology company that’s helping banks and the financial services industry to reimagine how to operate in an increasingly digital world. SBS is a trusted partner of more than 1,500 financial institutions and large-scale lenders in 80 countries worldwide, including Santander, Societé Generale, KCB Bank, Kensington Mortgages, Mercedes-Benz, and Toyota FS. Its cloud platform offers clients a composable architecture to digitize operations, ranging from banking, lending, compliance, to payments, and consumer and asset finance. With 3,400 employees in 50 offices, SBS is recognized as a Top 10 European Fintech company by IDC and as a leader in Omdia’s Universe: Digital Banking Platforms. SBS is headquartered in Paris, Franc

Responsibilities

• Help design, execute, and manage SBS’ overall industry analyst, influencer, and thought leader strategy and plan.
• Create, nurture, and manage positive relationships with industry analysts, industry influencers, and thought leaders, serving as a key, centralized contact point and connector.
• Establish and maintain regular communication with analysts and influencers via multiple channels which you will develop to engage and educate these communities.
• Ensure all analysts and influencer advice informs all applicable business activities and that analyst/influencer/thought leader publications and/or other interactions mentioning SBS are leveraged appropriately to help build market awareness, increase lead generation effectiveness, and simplify selling.
• Plan, schedule, and manage analyst/influencer program activities such as participation in analyst research, conferences, advisory days, briefings, inquiries, and reporting.
• Drive alignment with sales, marketing and product teams to maximize program impact.
• Schedule briefings, inquiries, demos and advisory days with key analysts and influencers, customers and executives.
• Prioritize and manage incoming analyst requests for information, research support, research review, customer references, and event speakers.
• Respond to, serve, and manage internal requests for Industry Analyst / Influencer / Thought Leader interactions, publications, research, event support, and other requests as needed.
• Negotiate, secure, and manage contracts and related services ensuring they support both strategic and tactical, near term and future requirements. Ensure that contracted services are fully utilized.
• Be a leader in working cross-functionally to drive the execution of analyst relations plans, aligning with other areas of marketing.

Overview:

The Role of the Senior Marketing Analyst is to ensure a 360- degree communication with major analysts and consultancy firms, manage relationships with research and advisory companies, seek and gather market intelligence (trends, insights, competition, data) to be leveraged by the larger marketing and product eco system.

As such, s/he should also be able to identify and infiltrate key ecosystems to target, internally as well as externally (business partners, associations, influencers…) and become an evangelist for the domain.

Key Requirements:

• At least 12 – 15 years of prior experience working with industry analysts and influencers in B2B enterprise software and more specifically in the banking and financing domain required.
• Understanding of how to build and maintain relationships with key influencers, leading industry analysts, and analyst firms.
• Prior experience negotiating contracts with Industry Analysts.
• Passion for helping build a world-class, innovative analyst relations program and desire to own and refine key operational processes
• Excellent communicator with proven ability to clearly convey ideas and data in written and verbal presentations to a variety of audiences.
• Able to prioritize in a complex, fast-paced and lean organization.

Les avantages à nous rejoindre :

• Un accord télétravail pour télétravailler jusqu'à 2 jours par semaine selon vos missions.
• Un package avantages intéressants : une mutuelle, un CSE, des titres restaurants, un accord d'intéressement, des primes vacances et cooptation.

Employeur inclusif et engagé, notre société œuvre chaque jour pour lutter contre toute forme de discrimination et favoriser un environnement de travail respectueux. C’est pourquoi, attachés à la mixité et à la diversité, nous encourageons toutes les candidatures et tous les profils.

https://www.soprasteria.fr/nous-connaitre/nos-engagements