Head of Communications & Events

Reporting to Marketing, Revenue Mgt and Customer Experience Director.

Main objectives:

• Develop and implement a comprehensive internal communications plan to support and facilitate cultural change within Europcar France.
• Strengthen the employer brand to attract and retain top talent through strategic communication and collaboration with HR.
• Oversee press relations, build strong media connections, and manage corporate events and sponsorships to promote Europcar’s public image and business goals.

Key Responsibilities:

1. Internal Communications:
   • Develop and implement a comprehensive internal communications plan in interaction with HR and various other functional departments (ie : operations, marketing, transformation, etc)
   • Coordinate communication efforts across departments to ensure consistent messaging.
   • Create engaging content for internal newsletters and other communication platforms.
   • Organise internal events and activities to foster employee engagement and a positive work culture.
   • Monitor and measure the effectiveness of internal communication strategies and adjust as needed.
2. Employer Branding:
   • Enhance Europcar France’s employer brand to attract and retain top talent.
   • Collaborate with HR to create compelling employer branding content for recruitment and onboarding processes.
   • Manage social media channels to promote the company culture and career opportunities.
   • Develop partnerships with educational institutions and industry organizations to build a talent pipeline.
3. External Communications:
   • Manage and execute external communication strategies to enhance the company’s public image.
   • Act as the primary point of contact for media inquiries and press relations.
   • Prepare interviews for speeches and organise media trainings to comex members
   • Develop and maintain strong relationships with journalists and media outlets.
   • Write and distribute press releases, manage media briefings, coordinate & prepare interviews.
   • Monitor media coverage and provide regular reports to senior management.
4. Events and Sponsorship:
   • Plan, coordinate, and execute corporate events and sponsorships to promote the Europcar & Goldcar brands,for B2C and B2B audiences.
   • Identify and manage opportunities for event participation and sponsorship that align with company objectives.
   • Oversee the logistics of events, including vendor management, budget planning, and on-site coordination.
   • Evaluate the success of events and sponsorship activities and provide recommendations for improvement to internal stakeholders and head of functions.
   • Collaborate with marketing and sales teams to ensure events and sponsorships support broader business goals.

PERSONAL PROFILE OF POSITION HOLDER:

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
• Minimum of 10 years of experience in internal and external communications, preferably within a corporate environment.
• Proven experience in managing press relations and a strong network in the journalism industry.
• Excellent written and verbal communication skills in both French and English.
• Strong project management skills with the ability to handle multiple priorities.
• Creative thinker with a strategic mindset and a proactive approach to problem-solving..
• Clear communicator with the aptitude to gain trust and confidence
• Able to work unsupervised and to successfully complete tasks within tight deadlines.
• Willingness to stay highly informed about the market and any potential changes

COMPETENCES:

• Languages: Excellent written and oral communications skills in French  & English (mandatory)
• Able to work in complex international / local organisation
• Experience in cultural change management and employer branding.
• Knowledge of the automotive or transportation industry.
• Proficiency in using communication tools and platforms, including social media management.
• Experience in planning and executing corporate events and managing sponsorships.